Building a Photography Website

Building a Photography Website to Show and Sell Your Photos

APG Meets February 15th, 7:00–8:30 PM @ The Lyndon House


Social media platforms like Facebook and Instagram are popular options for casual photo sharing, but they leave a lot to be desired when it comes to showcasing serious work. Image quality is compromised by heavy compression (and cropping in the case of Instagram), and the stripping of copyright metadata plus over-generous image use policies make image theft a serious concern. Dedicated photography social media platforms like Flickr and 500px are better suited for showcasing images and building a following, but they provide few options for customizing and organizing galleries and building your brand. And like other free options in the online world, policies and options can change with little notice or services can go away entirely leaving users hanging.

Building your own photography website provides many advantages over photo sharing on social media. You get complete control over style and gallery layouts, as well as the ability to add text and blog pages to your site to inform visitors and build your brand. You can also use your own custom web domain name, and many photography website platforms provide options for selling prints or digital use rights. But where to start? This month Wade Sheldon will describe some of the options for getting started building a photography website, providing an overview of classic options like SmugMug and Zenfolio, as well as specialized gallery hosting sites like 22Slides, Photoshelter, Adobe Portfolio and Format. He will also compare these options to general website building platforms with gallery support like WordPress, Wix and weebly. After the presentation there will be time for discussion for people to describe their own experiences and ask questions.

Wade Sheldon is a marine scientist at UGA specializing in scientific computing and environmental data management. He has over 18 years of professional experience building and managing websites and databases for major research programs, and also manages the APG website. He  operates a part-time photography business specializing in nature and event photography. His gallery-oriented website is, currently hosted on SmugMug.

(Download the presentation in Acrobat PDF format)